ABOUT SWEETHEART BRIDAL

If you’re looking to get to know us a little better, first and foremost—we’re proud to call the beautiful Wenatchee Valleyhome. Sweetheart Bridal and Prom officially opened in June 2013, and we’ve been honored to serve our community with unforgettable looks for weddings, proms, pageants, homecoming, and special events ever since.

For prom, pageant, homecoming, and formalwear, Sweetheart Bridal and Prom is an authorized retailer for many sought-after designer lines. Our boutique also proudly features our exclusive private-label bridal collection, designed for brides who value a more focused, intimate, and individualized wedding dress experience.

Our wedding gowns range from $1,000–$4,000, with an average price around $1,500. With hundreds of gowns in stock, we’re happy to help you explore silhouettes and styles, check availability, and guide you through a personalized bridal appointment tailored to your vision.

Beyond bridal, our boutique offers 3,000 square feet of dresses for prom, pageant, homecoming, and party occasions. We carry hundreds of formal gowns from top designers such as Alyce Paris, La Femme, LaDivine, and more.

Community is at the heart of everything we do. We are proud to give back and support local organizations including DECA, softball and high school sports programs, and Wellness Place—a nonprofit dedicated to supporting individuals and families affected by cancer. Supporting the people and programs that strengthen our valley is a value we hold close.

Store Hours:
Monday–Friday: 10:00 AM – 5:00 PM
Saturday: 10:00 AM – 4:00 PM
Appointments are strongly encouraged.

Thank you for taking the time to get to know us. We look forward to welcoming you and helping you find the dress of your dreams.

xoxo,
Sweetheart Bridal and Prom

Private Label Bridal

Exclusively at Sweetheart Bridal and Prom

At Sweetheart Bridal and Prom, our wedding gowns are intentionally different.

Rather than carrying mass-produced designer bridal lines, we proudly offer an exclusive private-label bridal collection—created for brides who value individuality, thoughtful design, and a more personal experience.

This approach allows us to focus on what matters most: fit, quality, and timeless beauty, without distractions or unnecessary markups.

What Does “Private Label Bridal” Mean?

Private label bridal means our wedding gowns are curated exclusively for Sweetheart Bridal and Prom. These gowns are not available online, not carried by big-box retailers, and not found in every bridal store.

Each style is selected with intention, ensuring our collection reflects:

Timeless silhouettes
High-quality construction
Flattering fits across sizes
Elegant, enduring design

The result is a bridal collection that feels personal, refined, and uniquely yours.

Why We Choose Private Label

Choosing private label bridal allows us to offer brides something truly special:

Individuality – Your gown isn’t one you’ll see everywhere
Consistency – Quality and fit we trust and stand behind
Value – Exceptional craftsmanship without inflated designer pricing
Focus – A streamlined, thoughtful selection instead of overwhelming racks

Our brides aren’t looking for a label—they’re looking for the one.
Private label allows us to deliver that experience with care and intention.

A More Personal Bridal Experience

Because our bridal collection is private label, our appointments are designed to be focused, calm, and personalized.

Our stylists take the time to understand your vision, your comfort, and your wedding style—guiding you through silhouettes and details that truly suit you. Without the pressure of chasing trends or logos, the experience becomes about you and your moment.

Price Range & Availability

Our private-label wedding gowns range from $1,000–$4,000, with an average price around $1,500.

Hundreds of gowns in stock
Carefully curated sizes and styles
Special ordering available when applicable

Every gown is selected to balance beauty, comfort, and value.

Who Private Label Bridal Is Perfect For

✔ Brides who want a gown that feels unique
✔ Brides who value craftsmanship over logos
✔ Brides who prefer a calm, curated shopping experience
✔ Brides who trust expert guidance

If you’re looking for something personal, timeless, and thoughtfully chosen—private label bridal may be exactly what you’re seeking.

Book Your Bridal Appointment

We would love to welcome you into our boutique and introduce you to our private-label collection.

👉 Book a Bridal Appointment
Appointments are strongly encouraged.

Learn more

Sweetheart Bridal & Prom

23 S Mission St Suite D

Wenatchee, WA